Worldstream unveils new positioning and offers customers more control over their digital infrastructure
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In an overheated cloud market, there is a growing need for simplicity and control, with organizations regaining control over their data, costs, and responsibilities
Naaldwijk, The Netherlands – As digital infrastructures have become increasingly complex and international, there is a growing demand for simplicity, security, and control over data. More and more IT decision-makers are taking a critical look at their dependence on hyperscalers and considering alternatives. For many organizations, this initially means searching for a reliable infrastructure that is not subject to geopolitical circumstances and opaque pricing models. The renewed positioning of Worldstream, a provider of cloud infrastructure services, offers a solution to this.
For more than 15 years, Worldstream has been developing infrastructure services from its own Dutch data centers. What started as a technically driven organization with a strong focus on data center and bare metal solutions has grown into a cloud infrastructure partner with a clear vision.
“In practice, we see that Managed Service Providers (MSPs) are stuck with rigid pricing models and an endless array of features that are rarely fully utilized,” says Ruben van der Zwan, CEO of Worldstream. “This leads to unexpected costs and makes organizations vulnerable. There is a clear need for transparent, flexible, and user-oriented models, because control and digital resilience are more important than ever.” A year ago, Worldstream began refining its positioning and identity, and the recent public debate on data sovereignty and digital resilience has accelerated this process.
Compact, manageable portfolio
Worldstream wants to offer an alternative to the abundance and unpredictability of costs, thereby guiding organizations toward greater autonomy, control, and grip. Organizations do not benefit from 700 features when they only use five, but they do benefit from technology that is solid and predictable — and therefore future-proof. Not an endless list of services, but a compact, manageable portfolio based on technological reliability at a fair, transparent price. In doing so, the company is establishing a clear framework for organizations that want to regain control of their digital foundation.
IT has always had to be digitally resilient, but this is becoming even more apparent in the current geopolitical and technological landscape. Dependence on global platforms, pressure from new legislation such as NIS2, and the rise of AI are placing new demands on how infrastructure is organized. A good infrastructure partner thinks not only in terms of scalability and speed, but also in terms of security, responsibility, and autonomy. The same applies to the services that an MSP offers its customers.
Van der Zwan: “Where some parties position themselves as a one-stop shop for everything from infrastructure to application management, we have made a conscious decision to focus on infrastructure. This choice makes our services predictable and ensures clarity about where responsibility lies. Customers get an infrastructure without noise: from cloud computing and cloud storage to data centers and networks, all under our own management and without dependence on third parties.”
Sustainability also plays an important role. Worldstream’s data centers are demonstrably among the most energy-efficient in the Netherlands, with one of the lowest PUE values in the sector.
Not more technology, but better thought-out
Van der Zwan continues: “What is needed today is not more technology, but better thought-out technology. Solutions that enable IT departments to outsource specialist work to a certain extent and thus maintain control. So that they are not dependent on non-transparent platforms for infrastructure and can build resilience into their digital foundation. That need transcends sectors and size. It’s about principles. It’s about ownership by the IT department. It’s about the question: do you know where your customers‘ data is and who has access to it?”
It’s time for a new perspective. Not against the cloud or hyperscalers, but for effective cloud technology that is once again at our service.
Worldstream invites organizations to explore together what their future digital infrastructure should look like. To reinforce this, Worldstream is launching a new website and fresh branding. With this, the company wants to engage in dialogue about how organizations can strengthen their digital resilience and data sovereignty in a rapidly changing world.
